Guelph Water Conservation Programming (2012)

The City of Guelph, Ontario, is vulnerable to water shortages as they are not located nearby to a major source of water, a challenge that may be exacerbated by proposed climate changes in the region. To prevent such shortages, the City has established incentives, regulations and water conservation programs to relieve the strain on the groundwater source. These efforts are guided by a Water Supply Master Plan that commits the City to achieving a 20% reduction from the 2006 average daily water consumption by 2025.

The case study describes the elements of the City's strategy and discusses the challenges of maintaining public engagement in such a prolonged program. It concludes by identifying several lessons learned that may be of value for municipalities that face similar challenges.